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Do you remember the days in which we stored all our data on a mass collection of CDs, USB sticks and external hard drives? A lot of effort went into organizing, copying files and creating backups. Since then however, the concept of “The Cloud” has drastically changed that paradigm by taking care of all the work for us. Effectively saving time and money.

Today, there is yet another field being transformed by cloud technology: real-time rendering. Compared to the current standard of…


Together with the streetwear and lifestyle retailer SNIPES and the global brand Converse, we at Demodern developed a branded minigame for the social feed of the SNIPES app, whose revolutionary e-commerce concept thus enters the next round.

The project was about tapping the potential of branded games as a marketing tool for customer loyalty for the app. Our overall goal was to increase brand awareness among a young, stylish target group for the new Converse Pro-Leather and ultimately create a gamified path to the SNIPES store.

What are Branded Games?

For several years, branded games continue to be a refreshing way to reach potential customers in an intrinsic way and get them excited about the brand and product. They are recording huge growth and interaction rates of over 40% over the previous year, particularly in times of pandemic, in the mobile…


Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 — from a virtual event platform over a showroom experience to a live festival space. Based on the focus of the experience, we create a custom made concept. Compared to offline experiences, virtual ones have their own advantages — so how do you get the most out of them and achieve to create a lively experience online?

Create an immersive experience

In order to keep user engagement high over a longer period of time, virtual experiences nowadays have to offer more than just a classic 2D interface. We therefore started thinking them spatially, so that an immersive and interactive world is created the user can dive into.

One major advantage is that virtually there are less limitations. Anything that cannot be implemented physically or only with a high budget is virtually possible: whether fancy objects, oversized product presentations or fascinating environments — pretty much anything is possible to create a world that inspires. Nevertheless, it is important to find the right…


Last year virtual experiences were in demand like never before. At Demodern we have developed quite a few of them since 2020 — from a virtual event platform over a showroom experience to a live festival space. Based on the focus of the experience, we create a custom made concept. Compared to offline experiences, virtual ones have their own advantages — so how do you get the most out of them and achieve to create a lively experience online?

Create an immersive experience

In order to keep user engagement high over a longer period of time, virtual experiences nowadays have to offer more than just a classic 2D interface. We therefore started thinking them spatially, so that an immersive and interactive world is created the user can dive into.

One major advantage is that virtually there are less limitations. Anything that cannot be implemented physically or only with a high budget is virtually possible: whether fancy objects, oversized product presentations or fascinating environments — pretty much anything is possible to create a world that inspires. Nevertheless, it is important to find the right…


With the launch of Oculus Quest 2, Facebook has started a new era of VR history. This is reason enough for our Technical Director 3D Jan Beutgen to take a closer look at the VR glasses. But to make things even clearer, we travel briefly to the year 2016 for his first VR experience…


DROP is a self-initiated lab project by Ömer Mutlu, Lisa Marleen Mantel, Fernanda Sabaudo, and Matthias Rosenthal that challenges the idea of a new-age digital experience by realizing it using only analog methods. The viewer is thrown into an audiovisual sensoric journey that blurs the line between virtual and organic. Read on for insights into how the project came to life.

It all began with OFFF Barcelona…

After attending the OFFF Festival, Fernanda Sabaudo (Visual Designer) and Lisa Marleen Mantel (Experience Designer) were overwhelmed with inspiration and decided to set themselves the following challenge: Is it possible to create…


In order for brands from the FMCG segment to benefit from the incoming “Social AR” trend, we have developed a solution for digital product extensions in Augmented Reality.

Demodern team using the AR filters from Nestlé Wagner!

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality — an interactive appetizer, so to speak. In order for brands from the FMCG segment to benefit from the incoming “Social AR” trend, Demodern has developed a solution for digital product extensions in Augmented Reality. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers. This stands true to the motto “BIG CITY essen — BIG CITY erleben”. …


Hands-free Gamification: Introducing our custom-built balance board and digital flooring solutions

Playing Sasu’s Mystical Quest — without touching anything with your hands!

For Royal Caribbean we developed an action-based game with the objective of helping Sasu, the main character, navigate through four underwater worlds. Guests can control Sasu via a custom-built LED balance board by shifting their body left and right, by jumping, or by shaking. For another project underway, we have enabled gameplay via fast-paced foot tracking on custom digital grid flooring, utilized for controlling a friendly animals progression in a jump and run game for youth.


With its first launch in 2011, the “edding Wall Of Fame” has had a rebrush and is now live for professional, practicing, and simply all artists to participate! Shy ones and art lovers can also passively watch the action…

The “edding Wall of Fame” is based on the idea of community, and is a digital canvas on which anyone in the world can express themselves individually on various topics together with other creatives and artists. The designs are made intuitively on your own screen (whether desktop, tablet or smartphone) using an interface with creative tools similar that achieve the look and feel of edding permanent markers. Uniquely, the creative and communal experience takes place live online, enabling real-time collaboration. …


Valentin Scheiner — one of our Creative Technologists and Illustrators — created a little game called Social DisDancing during Corona remotely. Inspired by missing toilet paper and social distancing values…

In the name of our studio philosophy “Push Things Forward”, we would love to share fresh highlights from the (previously hidden) talents and endeavors of our colleagues from time to time. This time we talked to Creative Technologist and illustration genius Valentin about the game he created.

Tell us a little bit about the inspiration behind your work

From time to time I suddenly get a rush of creative energy…

Demodern

We are Demodern — an award-winning agency for digital communication specialized in creative technologies.

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