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With the launch of Oculus Quest 2, Facebook has started a new era of VR history. This is reason enough for our Technical Director 3D Jan Beutgen to take a closer look at the VR glasses. But to make things even clearer, we travel briefly to the year 2016 for his first VR experience…


DROP is a self-initiated lab project by Ömer Mutlu, Lisa Marleen Mantel, Fernanda Sabaudo, and Matthias Rosenthal that challenges the idea of a new-age digital experience by realizing it using only analog methods. The viewer is thrown into an audiovisual sensoric journey that blurs the line between virtual and organic. Read on for insights into how the project came to life.

It all began with OFFF Barcelona…

After attending the OFFF Festival, Fernanda Sabaudo (Visual Designer) and Lisa Marleen Mantel (Experience Designer) were overwhelmed with inspiration and decided to set themselves the following challenge: Is it possible to create…


In order for brands from the FMCG segment to benefit from the incoming “Social AR” trend, we have developed a solution for digital product extensions in Augmented Reality.

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Demodern team using the AR filters from Nestlé Wagner!

Hungry? Wanderlust? Both?! How about a tasty pizza with an extra slice of augmented reality — an interactive appetizer, so to speak. In order for brands from the FMCG segment to benefit from the incoming “Social AR” trend, Demodern has developed a solution for digital product extensions in Augmented Reality. The experts for creative technologies are now realizing the rollout of BIG CITY Pizza locations for Nestlé Wagner, in the form of interactive face filters and games, and into the living rooms of everyday consumers. This stands true to the motto “BIG CITY essen — BIG CITY erleben”. …


Hands-free Gamification: Introducing our custom-built balance board and digital flooring solutions

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Playing Sasu’s Mystical Quest — without touching anything with your hands!

For Royal Caribbean we developed an action-based game with the objective of helping Sasu, the main character, navigate through four underwater worlds. Guests can control Sasu via a custom-built LED balance board by shifting their body left and right, by jumping, or by shaking. For another project underway, we have enabled gameplay via fast-paced foot tracking on custom digital grid flooring, utilized for controlling a friendly animals progression in a jump and run game for youth.


With its first launch in 2011, the “edding Wall Of Fame” has had a rebrush and is now live for professional, practicing, and simply all artists to participate! Shy ones and art lovers can also passively watch the action…

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The “edding Wall of Fame” is based on the idea of community, and is a digital canvas on which anyone in the world can express themselves individually on various topics together with other creatives and artists. The designs are made intuitively on your own screen (whether desktop, tablet or smartphone) using an interface with creative tools similar that achieve the look and feel of edding permanent markers. Uniquely, the creative and communal experience takes place live online, enabling real-time collaboration. …


Valentin Scheiner — one of our Creative Technologists and Illustrators — created a little game called Social DisDancing during Corona remotely. Inspired by missing toilet paper and social distancing values…

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In the name of our studio philosophy “Push Things Forward”, we would love to share fresh highlights from the (previously hidden) talents and endeavors of our colleagues from time to time. This time we talked to Creative Technologist and illustration genius Valentin about the game he created.

Tell us a little bit about the inspiration behind your work

From time to time I suddenly get a rush of creative energy…


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Discovery Dock — Mixed-Reality Exhibition at the Port of Hamburg

Effective regional awareness and tourism will be essential for economic growth moving forward.

It is therefore hardly surprising that city, location and regional marketing is booming. Campaigns and actions to promote cultural, historical, or architectural landmarks seem increasingly digital, interactive, and virtual.

Let’s figure out the advantages and opportunities of captivating installations and mixed reality measures for location marketing.

Immersive experiences that last

Inspiration from science fiction can be a prime example of modern location marketing: “Discovery Dock” is an interactive permanent exhibition at the port of Hamburg. Upon entry, a physical replica of the port projects real-time data of shipping traffic and tides. With the help of motion sensing flashlights, visitors can scan customs containers in…


Why they are trending, and how they can be used as both a marketing measure and sales channel

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Put on the VR headset, start the application and you’re already in the middle of an aquarium at the Senckenberg Museum, Frankfurt. However you won’t find today’s sea life swimming around you, but an unseen abyss populated by fascinating primeval dinosaurs!

In order to both inform and inspire an audience, more and more companies now rely on interactive 3D games, multi-level AR/VR experiences, mixed reality worlds, and interactive installations. They seek to combine innovative technology and entertainment, providing unforgettable events through experiential and playful interaction.

New Edu- and Infotainment

The stringing together of attractions to form so-called ‘micro amusement parks’ is primarily aimed at…


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WITOL® AR Automotive Exploration

Augmented Reality (AR), as we are all well aware, is rapidly gaining traction in popular culture. While AR has obvious implications on mobile gaming, it is also making some not-so-obvious waves in other areas…like the B2B sector. Let’s discuss how the proliferation of AR-enabled smartphones is creating unique opportunities in e-commerce and m-commerce.

AR versus “A snap decision”

Many customers in the B2B sector no longer desire to order products through traditional online shops. They want to be able to feel it, see it in action, and have a deeper understanding of the product. Accordingly, “try before you buy” does not only apply to fashion…


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Nivi’s World: AR Storytelling App

Seemingly prevalent in the childhood of the last 1.5 generations, from Nintendo 3DS to Pokémon GO to Snapchat: AR is theoretically successful in its endeavor to attract early adopters. Although Nintendo 3DS was easier on the eye with the 3D switch off, and Pokémon GO performed smoother with the 2D map, we will give face filters a solid pass for accessibility.

However, there is still a key element lost in translation from the creative industry to the home environment: practical use. We too have conducted various prototypes and had client projects exploring the facets of AR, such as an AR…

Demodern

We are Demodern — an award-winning agency for digital communication specialized in creative technologies.

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